Framer Guide: From an AI First Draft to a Site You Can Maintain

Framer suits company sites, landing pages and portfolios. Let AI write the first draft, keep things consistent with components and styles, manage content in the CMS, and check a list before publishing.

Framer is a visual website builder that publishes your site directly. The approach: let AI write the first draft, keep things consistent with components and styles, manage content in the CMS, and check a list before publishing.

What it is good for

Product sites, campaign landing pages, portfolios and resume sites.

Pages that need polished animation and frequent copy changes.

Complex membership systems or checkout flows are better served by a dedicated e-commerce or custom-built solution.

Getting started: skip the blank page

Describe the site in a sentence, let AI generate a first draft, then edit it.

Cover three things: who it is for, what you want them to do, and which sections it needs.

Write the copy in ChatGPT or Claude first and paste it in. It is faster than writing on the canvas.

Keep the site consistent

Turn colors and text into styles, so one change updates the whole site.

Make the navigation, footer, buttons and cards into components instead of copying them.

After every change, check tablet and phone widths. Mobile is where things break most.

Let the CMS handle content

Blog posts, case studies, changelogs and team members share a structure. Put them in the CMS and show them with one template page. Adding an entry means filling in a form, not duplicating a page and risking the layout.

Long-term maintenance

Before a big change, duplicate the page or make sure you can restore it from version history.

Preview your changes before you publish.

Once a month, check for broken links, expired promotions and old prices.

Pre-publish checklist

Every page has its own title and description.

Page URLs use short English words.

Images are compressed and have alt text.

Your own domain is connected and forms submit correctly.

About plans

Framer plans are per project, so an upgrade applies to the one site you choose. The Framer code sold here upgrades one free project to Basic, billed yearly. Steps are on the product page.

To have ChatGPT and Claude remember your site's positioning and tone, see keeping memory across AI tools.